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Bronze Software Labs wins 'Most Innovative' award

Richard Howells and Tom Blockley from Bronze Software Labs collect their RAFBF awardEver wondered what it was like to pilot a Spitfire? Bronze Software Labs created an augmented reality app, enabling viewers to experience the iconic British aircraft and raise funds for the Royal Air Force Benevolent Fund at the same time. Their brilliant app and generous support were recognised by the RAF Benevolent Fund yesterday evening with an award for Most Innovative Corporate Fundraising.

In advance of the 75th anniversary of the Battle of Britain in 2015, Bronze Software Labs launched the Official RAFBF Spitfire Augmented Reality App. After downloading the app, mobile phone users can explore and interact with the high detail 3D model of a Spitfire, rotate the plane 360 degrees, start the engine, and fire machine guns.  

Richard Howells, Director of Bronze Software Labs, said: "The Spitfire is an icon of British history and this app uses cutting edge Augmented Reality techniques to bring it to life almost 75 years after it featured in the Battle of Britain. But this isn’t just a video game – it's about raising awareness of the RAF Benevolent Fund’s vital work and we are delighted to help this wonderful charity." 

RAF Benevolent Fund Director of Fundraising Mike Neville said: "The Battle of Britain is etched into the British consciousness and this is a fantastic app to let new generations explore the aeroplane that played such an important role.  Bronze Software Labs’'fundraising support is certainly appreciated, as it helps us fulfil our mission of supporting the entire RAF family." 

The award was presented by Mr Bernard Edwards, Chairman of MooD and an RAF Benevolent Fund Ambassador.

This is the second year that the RAF Benevolent Fund has recognised the stand-out contributions made by a few of the dedicated individuals, stations, and corporate partners who support the charity each year.  The awards ceremony was held at the Royal Institute of British Architects in London.

The app for iPhone and iPad users is sold for £1.49 from iTunes with a portion of the profits going to the RAF Benevolent Fund.

Watch our video of Bronze Software Labs.

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