Cause related marketing is a fantastic way to link your brand or product with the UK's largest single service military charity.
The benefits of linking a brand with a charity have been proved over time and a recent study of 2,000 people found that:
- 81% would be more likely to buy a product that was linked with a cause
- 85% said that they would also have a more positive image of a company that was linked with a cause.
- 86% of consumers, when price and quality are equal, are more likely to choose a product or business associated with a 'cause'
The benefits of partnering with the RAF Benevolent Fund are:
- Increased perception of the 'value for money' and positive perception of your brand
- Positive local and national PR opportunities
- Drive customer footfall into your stores, or online engagement and data capture with an innovative campaign
- Build trust and loyalty of your brand through association with a trusted charity
- Increase sales, win new customers and retain existing ones
If you would like to find out more about partnering with the RAF Benevolent Fund contact firstname.lastname@example.org .